Boult Wade Tennant
People » Emma Pitcher

Emma Pitcher

Partner

London

Contact
Download V-card
Address
Memberships
  • Vice Chair of the International Trademark Laws Committee of the American Bar Association Section of Intellectual Property Law (ABA-IPL) 2024-2025, 2023-2024
  • The Standing International IP Task Force of the American Bar Associate of Intellectual Property Law (ABA-IPL) 2023-2024
  • INTA
  • CITMA
  • The Honourable Society of Lincoln’s Inn
Qualifications
  • Chartered Trade Mark Attorney
  • MA (Hons) Jurisprudence, University of Oxford
  • LLM (Hons) Law, King’s College London

My trade mark practice includes high profile clients across a wide range of sectors, with my main areas of focus being in the engineering, automotive, entertainment and media sectors. I am well known in both the Asian and American markets.

The big strength of our profession is our internationalism and Boult in particular has appreciated the need for a global outlook for decades. We are fortunate to have some excellent and valuable overseas offices in Spain and Germany. I have strong links in India, Singapore and Malaysia, with India being a market that I understand extremely well and a country I visit frequently. The firm has some significant direct clients in India. It’s exciting to have helped the firm build a trade mark practice in India and to see it grow significantly over the years.

I especially enjoy providing strategic advice, looking at trade mark issues tactically and discerning where potential concerns might arise, so that we can anticipate and mitigate them, sometimes avoiding them entirely. When problem solving and resolving disputes, I prefer to take a long view that’s also global, because thinking internationally about our clients and their brands is critical to securing the best possible protection for them.

I am an active member and have been chair and vice chair of several leading industry committees, such as for INTA, and I am delighted to currently be vice chair of two committees for the American Bar Association (ABA). I always really enjoy speaking at the ABA. I have given a number of talks for professional organisations in India.

A highlight of my role is seeing the people that I’ve trained doing really well in our profession; the team I work with are just fantastic. We are a happy bunch at Boult and I feel lucky to be here, surrounded by such great people and having the opportunity to work with fantastic clients – which is the result of everyone’s collective effort.

Recent experience
Testimonials and recognitions
  • Ranked individually as Band 1 by Chambers and Partners, 2025, 2023
  • Trademark Attorney of the Year (Patent & Trademark Attorney Firms), MIP, 2024
  • Recognised individual, WTR 1000, 2024, 2023
  • Listed in IP STARS Top 250 Women in IP for 2024, 2023, 2021
  • Recognised as a star, MIP awards, 2024, 2022, 2021
  • Ranked individual, Who’s Who Legal, IP, 2024, 2023
  • Named as a key attorney by Legal 500, 2023
  • “Emma Pitcher is very client-oriented. She has tremendous drive and energy. Great knowledge and a very quick thinker.” Legal 500, 2023
  • “I find the whole team to be great, but I’d make particular mention of Emma Pitcher, who has an engaging style that is clearly underpinned by superb legal understanding.”  Legal 500, 2023
  • “Emma is super energetic and has a great disposition for team work. She is bright and has a built a position as a significant player in the trade marks field” Chambers and Partners, 2022
  • “Emma Pitcher is extremely bright and thoughtful. A joy to work with.” Legal 500, 2022
  • “Emma Pitcher comes highly recommended for her top-tier experience, providing invaluable advice on all aspects pertaining to re-branding, portfolio management and dispute resolution.” Who’s Who Legal, 2022
  • Recognised as a WIPR Leader, 2022, 2021
  • Recognised in the WIPF Powerful Women in Intellectual Property list, 2021
  • Recognised as a Global Elite Thought Leader, 2021
  • Recognised as thought leader, Trademark Attorneys & Agents chapter, Who’s Who Legal Thought Leaders, Elite 2021
  • Recognised as outstanding IP Practitioner, Elite WIPR Leaders Guide, 2021
  • Nominated as a WIPR Influential Women in IP, World IP Review, 2021

 

Publications
Relevant Search Terms
Recommended Sites
Suggested Media
Recognitions
Additional Info
Languages
“I love looking at a trade mark issue tactically and discerning where potential concerns might arise, so that we can mitigate them... with my main areas of focus being in the engineering, automotive, entertainment and media sectors.”

My trade mark practice includes high profile clients across a wide range of sectors, with my main areas of focus being in the engineering, automotive, entertainment and media sectors. I am well known in both the Asian and American markets.

The big strength of our profession is our internationalism and Boult in particular has appreciated the need for a global outlook for decades. We are fortunate to have some excellent and valuable overseas offices in Spain and Germany. I have strong links in India, Singapore and Malaysia, with India being a market that I understand extremely well and a country I visit frequently. The firm has some significant direct clients in India. It’s exciting to have helped the firm build a trade mark practice in India and to see it grow significantly over the years.

I especially enjoy providing strategic advice, looking at trade mark issues tactically and discerning where potential concerns might arise, so that we can anticipate and mitigate them, sometimes avoiding them entirely. When problem solving and resolving disputes, I prefer to take a long view that’s also global, because thinking internationally about our clients and their brands is critical to securing the best possible protection for them.

I am an active member and have been chair and vice chair of several leading industry committees, such as for INTA, and I am delighted to currently be vice chair of two committees for the American Bar Association (ABA). I always really enjoy speaking at the ABA. I have given a number of talks for professional organisations in India.

A highlight of my role is seeing the people that I’ve trained doing really well in our profession; the team I work with are just fantastic. We are a happy bunch at Boult and I feel lucky to be here, surrounded by such great people and having the opportunity to work with fantastic clients – which is the result of everyone’s collective effort.

Recent experience
Testimonials and recognitions
  • Ranked individually as Band 1 by Chambers and Partners, 2025, 2023
  • Trademark Attorney of the Year (Patent & Trademark Attorney Firms), MIP, 2024
  • Recognised individual, WTR 1000, 2024, 2023
  • Listed in IP STARS Top 250 Women in IP for 2024, 2023, 2021
  • Recognised as a star, MIP awards, 2024, 2022, 2021
  • Ranked individual, Who’s Who Legal, IP, 2024, 2023
  • Named as a key attorney by Legal 500, 2023
  • “Emma Pitcher is very client-oriented. She has tremendous drive and energy. Great knowledge and a very quick thinker.” Legal 500, 2023
  • “I find the whole team to be great, but I’d make particular mention of Emma Pitcher, who has an engaging style that is clearly underpinned by superb legal understanding.”  Legal 500, 2023
  • “Emma is super energetic and has a great disposition for team work. She is bright and has a built a position as a significant player in the trade marks field” Chambers and Partners, 2022
  • “Emma Pitcher is extremely bright and thoughtful. A joy to work with.” Legal 500, 2022
  • “Emma Pitcher comes highly recommended for her top-tier experience, providing invaluable advice on all aspects pertaining to re-branding, portfolio management and dispute resolution.” Who’s Who Legal, 2022
  • Recognised as a WIPR Leader, 2022, 2021
  • Recognised in the WIPF Powerful Women in Intellectual Property list, 2021
  • Recognised as a Global Elite Thought Leader, 2021
  • Recognised as thought leader, Trademark Attorneys & Agents chapter, Who’s Who Legal Thought Leaders, Elite 2021
  • Recognised as outstanding IP Practitioner, Elite WIPR Leaders Guide, 2021
  • Nominated as a WIPR Influential Women in IP, World IP Review, 2021

 

Publications
Relevant Search Terms
Recommended Sites
Suggested Media
Recognitions
Additional Info

Insights

INSIGHTS