We didn’t think the existing brand projected who this firm was anymore.
A lot of things have changed since the launch of the previous brand – Brexit, the opening of new offices in Germany and Spain, the London office move, the pandemic, our post-pandemic hybrid/flexible working style, our approach to responsible business and so on.
With so much change the brand no longer reflected our culture or our capabilities. We wanted a brand that matched what we are – a firm that has successfully transitioned from the UK to become a European firm with a global practice – as well as what we aspire to be.
But most importantly, we changed the brand because of our people. We are a team of experts at the top of our game in the field of patents, trade marks and designs. We undertake the highest level of work in the most complex fields. We have a long history of excellence, and our team is second to none. They are friendly, passionate about what we do, and they care about delivering excellence and great client service.
This is why our new brand focuses on our people. Our people make this firm who it is. Without them, there is no Boult.
