The clean label trend is transforming the food industry, driving innovation with simpler, natural ingredients to meet consumer demand for transparency, quality and healthier products.
The Council of the European Union has recently adopted two legislative acts under the design package: a revised directive on legal protection
Back in 2023, we reported on the European Parliament passing the EU AI Act. Over a year later, on 1 August 2024,
Benchmarking is commonplace within the retail market. This is the process in which a company compares its products and methods with those of the most successful companies in
What is “Blanding”? Blanding is the paradox of branding: it refers to the repetitive and growing trend of brands adopting similar minimalist
Key points Last year, we reported the latest on the ongoing description amendments saga at the EPO . This appeal case, T56/21,
The European Patent Office (EPO) annually recognises exceptional individuals whose inventions are making a significant contribution across sectors to drive technological progress,
Previous case G1/92 referred questions to the Enlarged Board of Appeal regarding whether the chemical composition of a product is made available
AI generated content is a fast-evolving trend that many of us have already been exposed to. The use of AI can be
As online sales rise and technology advances, counterfeiting of goods is becoming increasingly problematic for many brands. Counterfeit goods are imitations of
